Truly From Scratch
It's Week One, Day One of the RDW!
Hellooooooo Monday!
Today, I’m kicking off our monthlong Recipe Development Workshop (RDW) and am truly floored by the flood of signups over the past few days. THANK YOU for being here.
Every week will have a new theme.
Every theme will be the topic of a live panel on Monday nights.
Every Friday I’ll host a 2-hour-long Q&A to delve into all the things that come up during the week. (Except this week I have a shoot on Friday so the Q&A will be on THURSDAY, MARCH 8! I’ll start a new thread at 12pm ET.)
On all the other days of the week, I’ll post inspiration, prompts, reminders, and suggestions to get your development wheels turning.
Let’s Do This!
The theme this week is Recipe Structure and Design.
At tonight’s panel, I’ll be chatting with Creative Director Zan Goodman about what makes a recipe successful from a user-experience, and what you need to do as a developer so that your recipes feel like extensions of your overall brand.
You don’t have to attend the panel to participate.
Here’s what I want you to do: